Doing one of my numerous flicks around the net I found this video on the perils of pitching SMO:
He makes me think of an over-enthusiastic Larry David (except for the bits after 00:47 when he loses steam), but I think Sage’s point is still valid a year or so after he made this commentary: businesses are still craving ROIs in relation to social media optimisation campaigns.
So while Sage may have, and probably still does, guarantee that SMO pays and the benefits are well known, SEO blogs all talk about the troubles with actually measuring the ROI for it in plain numerical terms, it’s not as if you can show this to a client. So how do you measure the success in terms an FD would accept?
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