Posts Tagged ‘marketing’

You know, if I buy a product or use a service from a company and I’m genuinely happy with it, I have no objection to being kept up-to-date with the odd email. Sometimes it can serve as a good memory jogger, if I’ve been looking for a new pair of shoes and forgotten about a [...]

For the last week or so I’ve been hard at work on a site dealing with International Removals. The idea has been to get some nice fat ranking results and use social to squirt some link juice on the “moving to..” pages. Working in the Social Media environment I’m all too aware of the facts [...]

Online marketing for SEO is a competitive game and there’s plenty of ways to cheat the system and use some “black hat” techniques. It’s the easiest way to get rankings fast but it’s also the easiest way to get punished fast.
I’m happy that I work for an agency and we pride ourselves on acheiving results [...]

This week is a busy one in work terms. Thankfully work involves social media so I’m able to take time to blog.
I’ve been working on some content and collating testimonials for the launch of one of our own sites – NetDirector Auto.  NetDirector Auto is a platform that’s used by our automotive clients to create [...]

I feel I (or at least my server) received just desserts today for trying to be too clever.
The importance and benefits of article distribution in terms of online marketing and garnering link juice cannot be overstated. I won’t prattle on about it but the exposure can be huge and as a writer and marketing exec [...]

It’s undeniable how important brand identity is for marketing. In my mind it’s also very important in the automotive world on a corporate level. I won’t go into how I think the automotive industry needs to change (I’ve been reading the Lee Iaccoca autobiography) but in a world where so many modern cars look alike [...]