Posts Tagged ‘motors’

I’ve been surfing around this Lincoln Skoda dealer’s website lately and I’m curious about the new Skoda Superb and whether it really is, well, superb.
The advertising for it said “we started with the name and worked backwards.” Which suggests a team of designers all trying to make the most superb car. Did they succeed?
It looks [...]

It gets everywhere this car. After commenting on its launch up in London I came face-to-face with the new Vauxhall Insignia in Kent this weekend.
The new Insignia arrived at Caffyns on January 10th and they were eager to show it off, with due cause. It’s a good-looking car! My local Kent Vauxhall dealer placed a [...]

I woke up this morning thinking it was Saturday all ready and prepared myself for a lie-in. The realisation that we’re still in the working week is never a good start to the day.
Last night I managed to finally see the Top Gear road test that the whole office has been talking about at one [...]

It’s undeniable how important brand identity is for marketing. In my mind it’s also very important in the automotive world on a corporate level. I won’t go into how I think the automotive industry needs to change (I’ve been reading the Lee Iaccoca autobiography) but in a world where so many modern cars look alike [...]