What Are You Trying To Say??!!

Ok, I’ve seen loads of these lately and I still can’t work out what message Alfa Romeo are trying to give out.

Are they trying to say that the new Mito is so good that it’ll put you off love and marriage??! That it’s so good you won’t want to have kids?? Doesn’t this go against all the usual carsales pitches that cars are great things for inspiring love and oh-so-suitable for families? 

Don’t get me wrong, I know how kids can ruin the interior of the car and love Alfa’s to bits but this new advertising bent is baffling me. Anyone get what they’re trying to do here?

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