Making Sense Elsewhere

Ok, so this is frustrating me now. Check this out:

This is the advert for the Mito that Alfa Romeo have showing in Italy. Now THIS one makes sense: it’s sporty, it’s poetic, it’s red and it has styling cues from the 8C Competizione. It’s all art, imagery and everything we associate with Alfa Romeo. 

So why is it we don’t get this ad here in the UK and get the one with no clear message? Do the Italians think we wouldn’t get the whole “it’s aggessively fast then gracefully agile” message? Anyone???

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