How To Sell A Car

For a company once so deep in the quagmire of jokes, bad pr and general ugly cars, it’s good to see that Skoda have finally learnt how to sell a new car – stock the display stand with scantily clad women. And a yeti. 

 

There's a car in there somewhere

There's a car in there somewhere

To me there’s three things of note in this. One, it’s great that the new Skoda see’s them moving into their first 4×4 and taking on the likes of the Ford Kuga, that this company’s time seems to be here is an underdog story to rival Rocky. The second is that the car itself looks very good for its type. The third is that somehow this photo has become victim of a photo-bomber on the big screen.

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