No Tribute For the UK…

I’m starting to wonder how automotive companies perceive the UK and our car-buying market. I was reading up on the dreaded “h word” and the various models now available to us. While there are more and more hybrids sneaking on to the market over here they all have a certain look about them.

mazda tribute

So my digging landed me on a list that came from the States, the best Top 10 Fuel Efficient SUVs and Crossovers for this year. It was topped by a car I’d never heard of – the new Mazda Tribute Hybrid. Apparently the new Tribute hybrid has the best mileage of the lot from this year’s crop of SUVs. Great, except that it’s not a car that Mazda think we’d want in the UK.

Why? We’re already quite into the hybrid thing, more and more manufacturers are throwing SUVs at us and MPVs have replaced the term “people carriers” as Toyota’s Previa and Renault’s Espace near elder-statesman like status in the market. So why don’t we get the Tribute?

Yeah, we’ve got a lot of congestion zone, higher tax things for owners of gas guzzlers but it doesn’t deter people. Isn’t the Range Rover a British car?! Not only that but this is a hybrid and shouldn’t fall prey to such regulations.

It can’t be the look of the thing, compared to a Prius I’d welcome being stuck behind the new Mazda Tribute on Kent motorways. Plus, it’s based on the Ford Maverick which went down pretty well here. It’s not exactly “wow” but it’s pretty rugged and tough looking, especially when compared to the usual crop of hybrids.

Same story as the Mustang I guess – any mass-production car over 2.5 litres is considered too big for us.

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